About Us
Simply Baby started off life in the late 2000's as a physical nursery store in Shrewsbury and was very quickly followed by an e-commerce website.

At the time there were a number of other nursery retailers within Shrewsbury and the surrounding area so the decision was made to relocate to new premises in Newtown, Mid Wales in 2015. Wales remained our home for almost 10 years until December 2024 when we moved back to our original home in Shrewsbury.

We love our new home at the Parade Shops in Shrewsbury as it has brought us into a fantastic community of other independent shops, cafes, restaurants and hair & beauty businesses.

Set within a beautiful Grade II listed building, The Parade Shops offer a truly distinctive shopping experience. Across two vibrant floors, you’ll find an eclectic mix of independent boutiques, artisan businesses, and speciality services — all just a stone’s throw from the River Severn.


You can find out more about our new home at The Parade Shops by clicking here

How to Find Us
You can find our store in Shrewsbury at the following address:

Simply Baby, 4-5 The Parade Shops, St Mary's Place, Shrewsbury. SY1 1DL

There is a small paid car park to the front of the shopping centre with additional street parking and a large NCP Car Park a 5 minute walk from us (Please use the postcode SY1 1XE in your sat nav for the NCP Car Park)

About our Brands
We only sell the brands and products that we would be happy to use for our own children and are proud to be authorised stockists of many leading brands. Click on the individual logos below and you will be taken to the individual brand stores on our website.