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About Us


Our History:
Like many other nursery stores, Simply Baby was established to help give local parents the chance to view and try out items before buying. When we first opened our store we didn't plan on having a website as well, but we soon found that customers were travelling from all over Shropshire, Wales and the West Midlands to purchase their travel systems and they still wanted to be able to buy other items from us that didn't necessarily need a test run. So in 2010 we launched our new website and since then we haven't looked back.

When our first store opened we had a very small selection of brands to choose from but have since grown this to include most of the major pushchair and car seat manufacturers including iCandy, Bugaboo, Uppababy, Silver Cross, Maxi-Cosi and Cybex.

Shop with us In Store or Online:
Our retail store in Newtown is open 6 days a week and has over 30 travel systems and 25 car seats on display that are available for demonstration by our trained staff. Our ecommerce website is open 24/7 and has over 2,000 products available to order with free next day delivery on most stock items.

Buy Safely & Securely:
We use the latest encryption technology to ensure that your personal and financial information is kept safe when you shop online with us. We are a PCI compliant company, which in our case means that we do not physically take or store your payment details when you make a purchase on our website. All payments are handled offsite through the respective payment option that you select.

Satisfaction Guaranteed:
We guarantee to do our best to make your purchase memorable and over 4,000 customers have taken the time to review Simply Baby on either Trustpilot, eBay or Amazon.

Our Showroom:
Our new showroom in Newtown Powys has been created to display a selection of the pushchairs and car seats that are available for sale through the Simply Baby Website. Having these higher value items on display means that you can try the item before you buy and can even see if the pushchair fits in your boot! Please double check with us about availability before making your journey here to see a particular product as we may not have that item on display.